Last September, the Arab drug store celebrated the launch of Ginsana® into the Jordanian market. Ginsana SA is a swiss company of the SFI Group located in Bioggio (Lugano) which operates in the high-quality natural health sector, comprising pharmaceutical products and supplements made using naturalsubstances and extracts. The event took place over the course of 2 days to allow both doctors and pharmacists to attend and get to know more about the company. On the 9th of September the launch took place in King Hussein Club with the attendance of 130 doctors. The event comprised of a brief presentation explaining to the attendees the different products launched and their mechanism of action followed by a seated dinner where doctors and ADS’s employees got to mingle and discuss Ginsana’s potential. On the 10th of September, a similar event took place in the millennium Hotel where around 200 community pharmacists and pharmacy owners attended. The event comprised of a presentation,Q&A session followed by a seated dinner as well.